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Case Studies University of Tulsa

Dakota Wesleyan University

Hendrix College

 

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The Tulsa admission success story is one of the nation's best-kept secrets. After years of modest enrollment success, TU engaged GDAIS in 2002 to develop recruitment strategies enhanced by electronic communication. A few years later, GDAIS would be invited to revamp their print strategy, as well.

Using mini-websites and HTML e-mails developed by GDAIS, Tulsa was able to present a new image to the world outside of Oklahoma and attract more and higher quality students from around the world.

In 2008, Tulsa invited GDAIS to undertake a positioning and messaging study to unify its admissions recruitment messaging and guide a total revision of the University's print publications. Capitalizing on Tulsa's unique combination of state-of-the-art facilities, programs tied to future trends in engineering, business, and liberal arts, and a can-do spirit that translates into an infectiously strong sense of campus camaraderie, GDAIS repositioned Tulsa as "Forward Thinking," and built a powerful new publications program on this compelling theme that carefully manages its message of student-centric education that has the future built in.

During the time GDAIS has worked with Tulsa, their enrollment has increased more than 30 percent, their average SAT scores (V+M) have increased from 1050 to 1200+ and one out of 10 members of their freshmen class is a National Merit Scholarship winner.

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